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Measurement & Demostration
Collaborate with agronomy retailers, CCAs, and ISU scientists to develop and pioneer a first-of-its-kind progress measurement system using retailer and CCA farm records to track environmental progress being made by Iowa farmers, while maintaining confidentiality and security of individual farmers’ information.
Validation
Provide means for neutral science collection and evaluation of water quality data on environmental products and practices in an effort to expand science-based options for meeting water quality goals.
Enhance Knowledge
Tap into the huge role that retailers and CCAs play in advising Iowa farmers by providing increased outreach and training to help with advising farmer decisions regarding environmental technologies and practices.

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